Company:
Buller Wines
Brief:
The story begins in 1921 when Reginald Langdon Buller purchases land in Rutherglen and plants a vineyard. Influenced by his distinguished career in the Royal Australian Navy, Buller names his vineyard "Calliope" after the British warship from AB (Banjo) Paterson's Ballad of the Calliope.
Today, Buller Wines is going through a modern day marketing refresh of the brand, product positioning and distribution.
As part of this plan, Balance Design Group was asked to create a website that captured the history and feel of the Buller Wines traditions, whilst using the latest graphic design techniques to ensure the site appealed to the 20-34 year old modern day consumer.
Solution:
Balance.Strategy
Balance.IA
Creative
Print Creative
BalanceHosting
Outcome:
www.buller.com.au
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