Company:
LJ Hooker
About:
A super brand in the Australian real estate industry.
Brief:
Undertake an analysis (Balance.Analysis) of the current ljhooker.com and ljhooker.com.au sites, and provide recommendations to improve.
Also undertake a comprehensive Balance.Strategy workshop sessions and Balance.IA information architecture planning and documentation. These are used for the design and development teams to execute the new site structure and functionality.
Undertake Creative of the Balance.IA in preparation for the internal
LJ Hooker production team to integrate into the new site structure and functionality plan.
Solution:
Balance Design Group has produced what will be a first in the world wide real estate market.
Services:
Balance.Analysis
Balance.Strategy
Balance.IA
Creative
Outcome:
The LJ Hooker site was initially launched in early 2007. It has continued to grow with the evolution of LJ Hooker (incorporating new corporate identity standards) and technological change.
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