Company:
Eckersley's Art & Craft
Part of the Jasco family of companies (www.jasco.com.au)
which also includes the ArtnCraft Store (another new client of Balance Design
Group).
Eckersley's is one of the largest fine art, craft and design supplies
retailers in Australia.
Eckersley’s aim is to provide the tools and
inspiration for your creative journey.
Whether you are an inspiring
artist, a dabbler in the arts and crafts, a bride to be searching for
invitation ideas, an architect requiring technical drawing materials,
or even a teacher in the art & design field, you will be sure to
find everything you need at Eckersley’s.
Brief:
Produce a creative product information website, aimed at a variety of target markets, which is integrated with the Balance Interactive product management & content management system Aurum.NET
Solution:
Balance Interactive undertook a comprehensive Balance.Strategy process in conjunction with the brand agency Desire.
We then delivered the Site Creative, Production, Content Management System, Training and Hosting to deliver a total interactive outcome for Eckersley's.
The site not only contains hundreds of art and craft products, but also enables the client to update and upload key promotional and competition offers, as well as highlight their art and craft classes around the country.
Services:
Balance.Strategy
Balance.IA
Creative
Aurum.NET Content Management System
BalanceHosting
Outcome:
www.eckersleys.com.au which consistently attracts over 25,000 site visitors per week.
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