Company:
X&Y Wines
X&Y is Margaret River’s sexiest new brand.
X&Y is for those who like their wine with exceptional flavour, style and attitude.
X&Y is for the young, savvy wine consumer looking for exceptional value, strong
regional expression and innovative branding.
X&Y is intriguing and a bit sexy – it’s the sex chromosomes in all of us, the
yin and the yang, the boy and the girl.
Sourced 100% from fruit grown in Margaret River, X&Y premium quality wines are
packaged to look as good as they taste.
Brief:
Produce
a creative website aimed at a youth market, to support the brand positioning of this new wine brand as it launches into market.
The websites aim is to educate the site visitor on the wine, region, range and provide the user with easy online ordering.
Services:
Balance.Strategy
Balance.IA
Creative
HTML Production
Outcome:
www.xywines.com.au which was launched in 2007.
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